On Tuesday April 21^st Sebastian Professional unveiled its brand new look at an exclusive party in Waterloo. Part of a global brand re-invention and led by cutting edge hair stylists, the new brand ethos is themed around disruption and ‘what’s next’ so the launch was designed to bring this to life.

Starting off with a straightforward product presentation in the atrium of the PYD building, this was interrupted by a guerilla fashion parade in the underground carpark space. Restyled to create an exclusive, underground club, the catwalk parade showcased gravity-defying hair, styled by Joey Scandizzo, and fashion by young Australian designers Katy Beeson, Hannah MacLeod and Sarah Starkey.

Guests – who included local up and coming visionaries such as directors Gracie Otto and Shaun Hartas, dancers Chanelle Freeland and Travers Ross plus the glamorous Sydney beauty girls including Leigh Campbell from Cosmopolitan and Sigourney Cantelo from Vogue – enjoyed Deutz and Peroni, pizza in Sebastian branded boxes and a soundtrack by DJ Nacho Pop.

Get ready for the reinvention of Sebastian Professional. With versatile products and innovative formulas, Sebastian offers you the chance to create couture for your own hair.

Sebastian Professional is available from selected salons nationally.

Stockists: 1300 728 333