Original and Mineral®, the pioneers of stress free hair care and Clean Colour Technology™ (CCT) are set to take on the Asian market with news that their salon professional range will be available in a host Il Colpo salons throughout Hong Kong and China from July 2009. Established in 1987, Il Colpo offers clients indulgent and individualised spa services, hair styling and professional nail services across over 20 locations throughout the region.

The Australian owned brand has been a beauty editor favourite since it launched in 2007 and has won numerous industry Awards including Best New Product at the Australian Hair Fashion Awards for Seven Day Miracle Moisture Masque, Winner of Best Texturising Spray for Atonic at the Australian Beauty Awards 2009 and was a finalist for Best Hair care Product at the Prix de Marie Claire Beauty Awards for Maintain the Mane conditioner.

Jose Bryce Smith, founder of O&M said, “O&M’s unique philosophy of salon professional results teamed with a clean conscience is really resonating with women and men across Australia and we’re excited to share this vision with an Asian audience. Il Colpo salons are known worldwide as leading luxury salons and as on one of the most prestigious beauty groups in Hong Kong, this is truly a great opportunity for us. To be sitting alongside such great brands as Woods of Windsor, T. LeClerc and Institut Karité Paris is amazing and an exciting time for everyone involved in the business.”

The Original and Mineral range includes:

86 permanent tint colours and 44 Watercolours for professional use in salons

A salon professional wet range of shampoos, conditioners and treatments including

Maintain the Mane shampoo and conditioner

Fine Intellect shampoo and conditioner

Balance of Power shampoo and conditioner

Pigment of your Imagination shampoo and conditioner

Seven Day Miracle Moisture Masque

The Power Lift Protein Treatment

Salon professional styling products including

Atonic thickening spritz

Frizzy Logic shine serum

Sleek Unique for straight sophistication

Style Guru to create movement

For more information on Original & Mineral or for an interview with Jose Bryce Smith, please contact Sam Pearson at Frank PR:

Sam Pearson / T: 02 8202 0555 / M: 0415 271 911 / E: sampearson@frankpr.it