With just two weeks until the doors open to one of the largest hairdressing events in the world, Hair Expo is delighted to announce Pureology as the latest addition to its 2009 exhibitor list. A new brand of the L’Oreal Professional Products Division, Pureology will be presented on a spectacular stand at Expo.

Pureology is the no. 1 professional colour care brand in the US and features an exceptional range of vegan products with naturally derived formulas, infused with organic botanicals. They can be experienced by over 10,000 expected Hair Expo visitors in an exclusive lounge setting, located in Hall 3 of the exhibition. Pureology samples will be available to those visitors interested in discovering a new standard of professional colour care.

L’Oreal is also adding to the incredible talent already present on the Hair Expo Stage this year. A first for Australia, the visitors will see Tracey Hughes, the newly appointed Artistic Director of Redken Australia join Philip Barwick, one of Redken’s long standing Artistic Directors. They’ll take their place on the stage on Sunday 7 June at 4.40 pm and Monday 8 June at 2.00 pm. All shows on the Hair Expo Stage are complimentary for Expo ticket holders.

With the inclusion of Pureology, Hair Expo’s 2009 exhibitor line-up has now reached new heights, breaking the 2008 record for industry participation with over 150 stands. The presence of hairdressing heavyweights as well as most other leading professional colour, care and equipment suppliers, offers a complete source of inspiration for hairdressing professionals’ business and creativity. 

With over 10,000 square metres of exhibition, dozens of seminars and three spectacular gala evening events, Hair Expo Australia proves once again to be the premier hairdressing event in the Southern Hemisphere.