In 2010, Hair Expo is bringing the world’s top names in hairdressing to Australia. Watch, meet and be inspired by the wealth of local and international hairdressers, brands and entrepreneurs descending on Sydney – including L’Oreal Professionnel, Sassoon, Matrix, Mahogany, Schwarzkopf Professional, Redken, Goldwell, ghd, Aveda, New Zealand’s Paul Serville, Paul Mitchell and Australia’s reigning champion Caterina DiBiase.

Be educated…

Hair Expo has a world-renowned education program featuring outstanding artists from the international runways and shows of the UK, LA, Canada and New Zealand as well as Australia’s own superstars.

Leading creative educators such as Sassoon, Mahogany, Jayne Wild, Sharon Blain, and Caterina DiBiase will present 90-minute in-depth creative seminars, sharing their top tips as well as tried and tested tools from the industry. You can also catch Stephanie Kocielski, Global Artistic Director for Paul Mitchell and Matrix Design Team member, Sue Morgan with her special guest Stelios Papas. New seminar concepts include a special on colouring, held by 4 top colourists and supported by 5 different brands, as well as a panel discussion on how to boost your profile in live hairdressing; competitions and runway and hair shows.

For young stylists, the Look ‘n’ Learn Program offers a wealth of creative inspiration and two live competitions. Two jam-packed full days of sessions are included in one amazing pass.

The business program opens with the L’Oreal Professionnel-sponsored Business Breakfast on Sunday morning, followed by an up close and personal lunch with Sassoon’s Mark Hayes. During the afternoon, AVEDA’s “Benchmarking Your Business” offers focused coaching in business success, followed by NZ’s Paul Serville giving his insight into successful long-term growth strategies. On Monday, entrepreneurs can savour a long-standing Hair Expo favourite with the Goldwell “Building Better Business” Breakfast.

As if that wasn’t enough, you can also attend free sessions on the floor all weekend, where local and international icons will be offering cutting, colouring and styling classes and competitions.

Be up-to-date…

On the exhibition floor, 2010 is also the year of the big names, including L’Oreal Professionnel, Matrix, Schwarzkopf Professional, Indola, Redken, Goldwell, ghd, Aveda, Paul Mitchell, Davines, and Moroccan Oil. Expect loads of inspiring demonstrations and great deals. And make sure to get your pick of the non-stop free education on two Hair Expo stages, the Awards Gallery lounge and live session photography on the floor. Artists include Brad Ngata, Caterina DiBiase, Damien Rinaldo, Tracey Hughes & Philip Barwick, and many, many more.

Be inspired…

This year’s gala nights are set to be spectacular with current Australian Hairdresser of the Year, Caterina DiBiase, opening the weekend with her Saturday night show. Following Caterina is the UK’s multi-award winning Charlie Miller Group, presenting a journey through time and space in their show ‘Thousand and One Nights in the Future’.

Sunday night’s GenerationNext gala kicks off with a series of platform shows, showcasing the hottest young talents of tomorrow. Canadian top dog Darek Wierzbicki will then take the stage to end the night on a high with his show stopping main act of hairdressing haute couture.

On Monday night the Schwarzkopf Professional Hair Expo Awards show wraps up the long weekend with a bang. These ‘Oscars’ of the hairdressing industry are the region’s most prestigious accolades and a night not to be missed.

Hair Expo Australia is the premier hairdressing event in the Southern Hemisphere, with the longest running set of Australian hairdressing awards. Nowhere else in the world will you find10,000 hairdressers, 2,000 models, 160 exhibitors, dozens of seminars and workshops and three gala nights with over 1,000 guests each, over three days of fun and facts.

-   Early Bird tickets receive a 20% discount for bookings before March 31.
-   From February, all tickets purchased online receive a 10% discount, up until the day of Hair Expo. Online tickets can be purchased at: www.hairexpoaustralia.com.au