The new hairdresser’s bible… reviewed by Phoenix Thompson.

Antony Whitaker is an incredibly well respected hairdresser who has over thirty years experience in the industry. Taking himself from New Zealand he became creative director at Vidal Sassoons in London, and returned to Sydney where he opened several hairdressing salons and schools. He has drawn from these experiences and resources and recounted them together in this easy to read book, that I believe everyone should own.

I implore all salon owners, managers, educators, and young hairdressers to go out and get this book for your team.

GROW is an incredibly colourful, simple but informative book to read. It is an inspiring and passionate account and contains everything you need to know about how to succeed in this industry.

GROW will help you and your team become “superstylists”. This book covers all aspects of our craft including sales, referrals, marketing, setting and achieving your goals plus how to stay inspired. All this is presented in punchy bright text with key points and will keep even the most attention starved hairdresser (like me) enthusiastic to the finish.

If anybody wasn’t sure what to buy their staff for Christmas this year… Grow is your answer!

GROW…the ingredients for success

NEW business book from industry expert Antony Whitaker

Working smarter, not harder has never been more important than in today’s commercial climate and GROW by Antony Whitaker will help businesses do just that!

GROW is a handbook teaming with tools, techniques and priceless advice harvested from Antony’s years as an international businessman, hair professional and salon business coach. Every aspect of our service based industry is examined and underpinned with real tools for critical success that all levels of hair professional will use and enjoy.

Enticing graphics, insightful quotes and key summaries bring every chapter to life, embedding each learning point in the real world. Antony tackles issues such as maintaining focus, goal setting, referrals, retailing for professionals and motivation, head on.

He provides genuine solutions and a raft of advice based on real experience. The book has an easy-to-read style alive with humour plus a fresh design format that supports the content and keeps every reader hooked. Antony is proud to list Vidal Sassoon CBE, Toni Mascolo OBE, Trevor Sorbie MBE and Tim Hartley among the reader endorsements, lending early plaudits to this essential industry read.

“Any serious hairdresser should read this book. There are no secrets, just pure common sense that if applied to your everyday working life could make you successful, not just in hairdressing but in any career.” Trevor Sorbie, MBE.

Antony Whitaker is internationally acclaimed and respected as one of today’s premier educators and a motivational businessman delivering seminars on marketing, teambuilding, finance, fashion, retailing and hairdressing skills.

Antony has won a plethora of international industry awards including Australian Hairdresser of the Year twice. A 28 page excerpt of GROW is available to trial on a free download from www.antonywhitaker.com

GROW a NEW business book from Antony Whitaker – delivers authentic salon solutions to achieve critical success in today’s demanding business climate.

For quotes, interviews, tips and business advice or PDF’s of sample pages from GROW please contact e: antony@antonywhitaker.com, p: + 44 (0) 796 895 3145. The book is available to purchase direct from the website www.antonywhitaker.com at RRP £14.95 plus postage and packing.

Guest reviewer – Phoenix Thompson.

Creative Team. Ozdare

I am heading into my twentieth year of hairdressing with more passion for the industry now than ever. I am proud to be a hairdresser. As an apprentice, aged sixteen, I spent six amazing years in the U.K with Vidal Sassoons, before moving overseas. To the present day, I have worked  across the world in a number of different roles for several amazing companies. From salon manager to educator, my ongoing love for this craft will continue for many years to come.