Emiliano Vitale, the award-winning Creative Director of Sydney’s é SALON, made hairdressing industry history on Sunday 16^th October 2011, as he became the first Australian hairdresser to present at the global event of the year – the 29^th Alternative Hair Show in London.

Making a marked return to the prestigious Royal Albert Hall, this year’s London Alternative Hair Show was themed ‘ILLUSION’, creating excitement as perceptions were altered allowing for an alternative reality. This show promised to deliver a charged atmosphere of inspiration and mystique – and it did! Each participating salon presented a 3-4 minute, choreographed show which showcased new talent and international hairdressers, giving them the opportunity to display their artistry to the world.

Emiliano presented a show inspired by what he called “Tomorrow People” creating a fusion between yesterday, today and tomorrow. To communicate this he worked with shape, and a play on shapes. The cuts were classic in their geometry, yet with a modern line, inspired by tribal shapes we see in different cultures around the world and carved to the shape of the clothes.

“Our view for ‘Tomorrow People’ is that we will live in a world with no race, colour or prejudice – we will be just one people. I feel like we have begun our journey with this, bringing together the Australian industries with many others from around the world, in this moment in time.”

In 2011, the Alternative Hair Show raised over £190,000 for Leukaemia & Lymphoma Research. Since it was launched in 1983, the Alternative Hair Show has now raised more than £8 million for Leukaemia and Lymphoma Research. Today, thanks to the Alternative Hair Show, the dream of all children surviving leukaemia, lymphoma and other blood-related cancers becomes a real possibility.

Alternative Hair is supported by many wonderful hairdressing teams, who each year appear at their own expense to create incredible, imaginative and extremely impressive performances based on an ever-changing theme.

“To be in the company of such people as Tim Hartley, Guy Kremer, Sassoon, Tigi Creative Team UK, Saco and David Murray was truly awe-inspiring,” says Emiliano. “I could not have imagined in my wildest dreams the feeling I had when I stepped out onto that stage in front of 4,000 people; it was mind-blowing and I think one of the most incredible experiences I will ever have.”

Emiliano first began his association with the Alternative Hair Show in the early 90s, when he was working at London’s revered Sanrizz salon (salon owner & namesake Tony Rizzo is the founder of the AHS). As an assistant on this show Emiliano never forgot the experience, which led é SALON to be involved in the Seoul Korea show in 2002. London 2011 saw his return to this prestigious event.

“Having worked on my first Alternative Hair Show in London with Sanrizz, I feel like everything has come full circle, returning to this inspirational event,” says Emiliano. “It was a dream come true and an absolute honour to be the first Australian hairdresser to be invited to present at the London show. Working alongside the greatest hairdressers in the world, and having my name mentioned in the same sentence and my work featured on the very same stage is every hairdressers dream. Now to have had it as my reality, now that is something that dreams are made of. I honestly feel blessed to have experienced such a gift, and in the process contributed towards a cause greater than all of us!”

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For more information on the Alternative Hair Show, contact Alternative Hair on info@alternativehair.org or visit www.alternativehair.org. For more information on é SALON and Emiliano Vitale please visit www.esalonhair.com .

For all media enquiries regarding é SALON and Emiliano Vitale, please contact:

Claire Maher

Cemantics Communications

Mb: 0402 830 366

E: clairemaher@optusnet.com.au